You are now convinced you need a logo, and you have turned to a professional designer to create one for you. There are elements you and your designer should consider when choosing a design. We talked about having the logo match the scope of your business though color and typography in the last post, but that is not the whole picture.
Remember to consider all the places you plan to use your logo. As discussed in part 1, your logo is the first step in creating your unique brand, but a logo alone isn’t going to give you the complete package. The incorporation of your logo throughout your business plan is how your brand is established.
When reviewing logo options provided by your designer, be sure to consider how this logo will look on all mediums. Your website will prominently display your logo, so will your business cards, letterhead, envelopes, store-front signage, glass doors, advertisements (both black and white and full color), baseball hats, polo shirts... the list goes on.
You, as the business owner, know the basic usage you hope to gain from having a custom logo. Be sure to share these visions with your designer up front and make sure you try to envision the drafted logos on these mediums as you make your final choice.
For more design tips and ideas contact our team at CustomerCare@webgio.com
Saturday, January 31, 2009
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