Hopefully after reading the last post, you have been convinced that having a logo for your business is a good idea. Now let me guide you through the process of how to (and not to) get one.
Unfortunately, many people starting-off will fall into two categories when it comes to logo creation and marketing materials. They will either decide to look into it after they have a steady clientele or they will take a paintbrush into their own hands (or know a friend that may be able to help).
Concerning the first group, as numerous successful small business owners and entrepreneurs will testify, spending the time and capital up-front for marketing and creating your unique brand, will gain you that steady clientele much faster. Without it, you may never make it to the point of obtaining steady business at all.
Regarding the second group, I admire the determination and creativity of people wanting to save capital and have a go at it on your own, but the results can be very detrimental. A scene I have seen repeatedly: a new business owner discovers the need for business cards, downloads a template for the card, and uses a stock image for the logo. They have them printed out online or at the local print shop and end up with an amateurish representation of their blood sweat and hard work. Many times the outcome of a stock logo or template marketing material is the picture of being a very small scale and unstable business.
Working with a professional to create your logo will help you in many ways. Obviously, you want a logo that looks nice but creating a pretty picture is only a small part of what logo creation is all about. A professional logo designer will not only translate your vision into a graphical design, but will also look into your business and incorporate into the logo the proper combination of typography, lines and curves, and colors. The final product will be an alignment of your unique design into your business niche and the building block of your brand.
In most cases, a business or organization without a professionally designed logo is lacking one because they don’t think they can afford one. At WEBGIO, we want to let you know that they cannot afford not to have one.
For more design tips and ideas contact our team at CustomerCare@webgio.com
Thursday, October 30, 2008
Wednesday, October 29, 2008
Logos: Part I: Should I have a Logo?
Whether you are a startup company or your business has been around for generations, when you considered putting your company on the internet you likely thought about whether you should have a logo. (And if you didn’t let me begin my case now to convince you).
A logo will go a long way into giving you a brand, yes, but I will hit that point in part 2, what I want to talk about now is why you should have a professionally customized logo designed for your business and display it prominently on your web page (and corporate materials). The reason is simple and may even seem cliché, but you need to make a great first impression.
A visitor to your web site will form a first impression in less than a second based solely on its visual appeal. In that amount of time, no one will have read your bio or mission statement. No words or content from your linked pages will be considered. The first impression of your business is all in the presentation of your site. If they do not like what they see in that first instant, chances are they are going to leave and click over to your competitor’s site.
Assuming that you have a well-designed website, the lack of a logo is not necessarily going to scare a potential customer away, but having a logo gives your company instant credibility. It shows the customer that you are a serious contender for their business. It shows that you have spent the time to give yourself a unique brand, that you are not just one of a million sites out there aiming for easy money. When someone sees a clean or creative logo representing your business, a level of comfort is established and their willingness to spend their hard-earned money on your product or service has just went way above that of a site with no branded image.
For more design tips and ideas contact our team at CustomerCare@webgio.com
A logo will go a long way into giving you a brand, yes, but I will hit that point in part 2, what I want to talk about now is why you should have a professionally customized logo designed for your business and display it prominently on your web page (and corporate materials). The reason is simple and may even seem cliché, but you need to make a great first impression.
A visitor to your web site will form a first impression in less than a second based solely on its visual appeal. In that amount of time, no one will have read your bio or mission statement. No words or content from your linked pages will be considered. The first impression of your business is all in the presentation of your site. If they do not like what they see in that first instant, chances are they are going to leave and click over to your competitor’s site.
Assuming that you have a well-designed website, the lack of a logo is not necessarily going to scare a potential customer away, but having a logo gives your company instant credibility. It shows the customer that you are a serious contender for their business. It shows that you have spent the time to give yourself a unique brand, that you are not just one of a million sites out there aiming for easy money. When someone sees a clean or creative logo representing your business, a level of comfort is established and their willingness to spend their hard-earned money on your product or service has just went way above that of a site with no branded image.
For more design tips and ideas contact our team at CustomerCare@webgio.com
Subscribe to:
Posts (Atom)