Whether you are a startup company or your business has been around for generations, when you considered putting your company on the internet you likely thought about whether you should have a logo. (And if you didn’t let me begin my case now to convince you).
A logo will go a long way into giving you a brand, yes, but I will hit that point in part 2, what I want to talk about now is why you should have a professionally customized logo designed for your business and display it prominently on your web page (and corporate materials). The reason is simple and may even seem cliché, but you need to make a great first impression.
A visitor to your web site will form a first impression in less than a second based solely on its visual appeal. In that amount of time, no one will have read your bio or mission statement. No words or content from your linked pages will be considered. The first impression of your business is all in the presentation of your site. If they do not like what they see in that first instant, chances are they are going to leave and click over to your competitor’s site.
Assuming that you have a well-designed website, the lack of a logo is not necessarily going to scare a potential customer away, but having a logo gives your company instant credibility. It shows the customer that you are a serious contender for their business. It shows that you have spent the time to give yourself a unique brand, that you are not just one of a million sites out there aiming for easy money. When someone sees a clean or creative logo representing your business, a level of comfort is established and their willingness to spend their hard-earned money on your product or service has just went way above that of a site with no branded image.
For more design tips and ideas contact our team at CustomerCare@webgio.com
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